Conversations are the heartbeat of our business… and also the biggest blind spot we have. We live and die by the quality of what our people say on the phone, in a consult, or across a kitchen table, yet it's the one part of the job we almost never see.

We can track dials, leads, pipeline, and appointments all day long, but the real work, the tone, the timing, the questions, the confidence happens in a space we've never had true visibility into.

And we feel the pain of that every time an agent swears their listing appointment went "great," only to walk out without the listing and no clear understanding of what actually happened.

Conversations have always been the black box of real estate: crucial, unpredictable, and completely invisible.

Until now.

AI is finally giving us the ability to watch the "game film" of our business for the first time. To coach on what actually happened in the conversation, rather than what we were told happened. How can AI give us more insight into our conversations? How should agents be thinking about AI today?

In this episode, we're joined by Justin Benson, founder of Shilo, the AI helper built specifically for real estate conversations. Justin breaks down how top performers are using conversation intelligence to coach at scale, and what happens when AI handles the busywork so we can focus on the client.

Or you can listen to the show on Apple Podcasts or Spotify.

If you’re enjoying the show, subscribe on YouTube and binge the videos.

We want you to thrive, so you’re still in this industry 5 years from now, helping people with the biggest transactions of their lives.

We create every video to help you level up your mindset and skills, so you can join the Top 13% of agents.

Here’s to thriving!

Lance

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