In this current market, every real estate agent's deepest fear isn't losing their next commission; it's extinction, being replaced, or getting forced out of the industry. Whether it's because of lawsuits, AI, or market shifts, can our businesses survive when the playbook that worked for years suddenly feels outdated?
What no one tells you is that this isn't just a new-agent problem. Even seasoned agents with decades in the business go through the same gut-punch moment when they wake up and realize: "I don't know how to win in this market anymore." One day you're the expert, the next, the landscape changes, and you feel stupid all over again.
The difference between agents who last and agents who leave has nothing to do with talent, training, or even tenure. It comes down to one thing: the willingness to move with the market instead of trying to force it back into what it used to be.
Too many agents are clinging to an outdated version of success instead of adjusting their message, methods, and mindset to what buyers and sellers actually want today. The market doesn't care how it used to work or how you wish it still worked; it only responds to what's relevant right now.
How do we avoid our extinction and evolve as the market shifts? Where is the real estate market headed?
In this episode, we sit down with Wendy Shaw, a 40+ year industry veteran who has lived through every version of the "this is the end of real estate" story, and came out stronger every time.
She shares the truths most agents don't want to hear about longevity, lead generation, and the courage it takes to stay in the game when the rules keep changing.
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We want you to thrive, so you’re still in this industry 5 years from now, helping people with the biggest transactions of their lives.
We create every video to help you level up your mindset and skills, so you can join the Top 13% of agents.
Here’s to thriving!
Lance