Do you believe that winning in real estate is about working the hardest or being in the business the longest? Well, today's market is proving otherwise. An okay agent who's great at marketing will beat a great agent who's bad at marketing.
Their message travels farther, faster, and lands with more people, and that creates leads, appointments, and closings. Effort isn't the differentiator anymore; consistent visibility is.
We're in an era where speed-to-decision matters more than perfect strategy. Many of us obsess over "what if," waiting for 90% certainty before we make a move, while the top 13% operate on 20% information and pull the trigger.
They build their audience long before they try to monetize it. They post, email, send mailers, run campaigns, and it's not because each action guarantees a lead. But because they understand the accumulation of attention is the cheat code. Brand is no longer a vanity metric; it's the lever that makes every action cheaper, faster, and more effective.
And AI isn't leveling the playing field; it's exposing who's been hiding behind mediocre marketing.
And here's the real danger: agents who continue posting inconsistently, waiting for ideas, hoping something finally works, will be outpaced by those treating marketing like an engine instead of a chore.
How will the current shifts in marketing and AI impact the everyday solo agent? What are the three simple activities that lead to audience growth, engagement, and ultimately, conversion?
In this episode, we unpack this with entrepreneur, real estate marketing expert, and co-founder of ListingLeads, Jimmy Mackin. Jimmy's platform supports 4,000 in their marketing efforts, so he understands where agent marketing is working today, and where it's heading next.
Jimmy shares the misconceptions holding agents back, the skills the next generation must master, and the mindset shift that separates the 13% who scale from the 87% who stall.
Or you can listen to the show on Apple Podcasts or Spotify.
If you’re enjoying the show, subscribe on YouTube and binge the videos.
We want you to thrive, so you’re still in this industry 5 years from now, helping people with the biggest transactions of their lives.
We create every video to help you level up your mindset and skills, so you can join the Top 13% of agents.
Here’s to thriving!
Lance