In real estate, everyone talks about scale like it’s just a matter of adding agents or buying more leads. But the truth is, most leaders never really scale. They just build a bigger version of their own job.
They’re still carrying all the weight, doing all the production, and wondering why their team is failing to thrive.
The deeper problem is that most leaders confuse activity with growth. They chase five strategies at once, dabble in new lead sources, and hire quickly without clarity.
What they end up with is a revolving door of agents, wasted money, and no leverage.
True scale doesn’t come from more, it comes from clarity, courage, and consistency.
Most people in real estate never get past that breaking point. They burn out, retreat, or settle for mediocrity.
How do we shift our mind about scaling? How do we survive and thrive in the jungle that is the real estate business?
We’re joined by real estate leader and coach, Alan Kushmakov. We dig into the real levers of growth in real estate. We also talk about why most agents are wasting their time chasing “one deal to cover the cost,” how courage and resilience separate the 13% who thrive from the 87% who disappear.
Or you can listen to the show on Apple Podcasts or Spotify.
If you’re enjoying the show, subscribe on YouTube and binge the videos.
We want you to thrive, so you’re still in this industry 5 years from now, helping people with the biggest transactions of their lives.
We create every video to help you level up your mindset and skills, so you can join the Top 13% of agents.
Here’s to thriving!
Lance