Social media is one of the most powerful tools in our business… and also one of the most confusing. We're constantly told to post more, stay consistent, and put ourselves out there,
But most of us are still trying to figure out what actually works, and what actually turns content into conversations, and conversations into clients.
The truth is, so many of us are doing social media the hard way. We obsess over how polished our posts look, whether we said the perfect thing, or whether we're "on trend," but almost none of that is what actually moves the needle for us.
We get caught up in follower counts, going viral, and looking perfect, when in real estate, those metrics don't matter. The things that really matter are trust, connection, approachability, and just showing up. Unfortunately, we overlook these things and focus on metrics that don't drive success in our industry.
The agents who win on social aren't the ones who look the most put-together. They're the ones who show up honestly, talk like real people, and create content that feels like who they actually are, not who they think they're supposed to be.
What popular social media practices actually erode our approachability and trust? How do we focus on the metrics that actually matter in real estate?
In this episode, we're joined by marketing strategist, real estate coach, and digital marketing educator Tessabella Jelten. She's seen behind the curtain of more than 450 agent accounts, from newer agents to top producers to the faces we're used to seeing on HGTV, Bravo and Netflix.
She shares how to build trust and approachability through content and the simple social strategies that actually generate conversations, not just views.
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We create every video to help you level up your mindset and skills, so you can join the Top 13% of agents.
Here’s to thriving!
Lance