AI is moving fast, faster than most real estate pros can keep up with. Some think it’s here to take their jobs. Others hope a few clever prompts will help them scale. But both camps are missing the bigger picture.

Too many agents are asking, “How can I use AI to replace people?” to cut costs, reduce headcount, or automate away every task. 

But that’s the wrong question. 

Real estate is still a human business. People don’t buy homes from robots; they buy them from people they trust. The agents who win won’t be the ones who eliminate the most human touchpoints. They’ll be the ones who use to amplify what makes you irreplaceable, your humanity. 

What are AI agents, and how will they change the home search experience? How do we leverage AI to turbocharge our organizations? 

We’re joined by AI futurist, author, speaker, and trainer, Steve Brown. He unpacks how AI isn’t just a tool, and how it’s becoming a coworker. 

You'll learn how top agents are building leverage by integrating AI thoughtfully, without losing the human element that actually gets clients to trust and refer them.

Or you can listen to the show on Apple Podcasts or Spotify.

If you’re enjoying the show, subscribe on YouTube and binge the videos.

We want you to thrive, so you’re still in this industry 5 years from now, helping people with the biggest transactions of their lives.

We create every video to help you level up your mindset and skills, so you can join the Top 13% of agents.

Here’s to thriving!

Lance

Keep Reading

No posts found