In real estate, the agents who struggle the most fall into two camps - the ones who are doing too little and the ones who are doing too much. You have the agents who have no idea what to do so they do nothing at all. Then you have the agents who are doing so many things they can’t gain momentum in a single area. 

The 13% have the same things in common - action and a laser focus in one direction instead of trying to be in 15 different lanes. Once you have the mastery, it’s easy to gain momentum and make meaningful money in this business. 

In trying markets, everyone becomes too scared, inconsistent or unfocused to do the work. So being consistent with the actions that lead to success immediately sets you apart. 

What are the non-negotiables of this business? How do you laser focus your efforts? How do we keep distraction at bay? In this episode, we’re joined by entrepreneur, business coach, real estate team developer and founding co-owner of KP Elite Realty, Keith Anderson. He talks about how he sets his agents up for success, and why this business isn’t for everyone.

Or you can listen to the show on Apple Podcasts or Spotify.

If you’re enjoying the show, subscribe on YouTube and binge the videos.

We want you to thrive, so you’re still in this industry 5 years from now, helping people with the biggest transactions of their lives.

We create every video to help you level up your mindset and skills, so you can join the Top 13% of agents.

Here’s to thriving!

Lance

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