At a time when the value we provide is in question, the last thing an agent can do is devalue the representation we offer.
Unfortunately, many agents unknowingly undermine their own value by falling into habits that erode the trust and professionalism clients expect.
Whether it’s getting complacent in a hot market, neglecting client communication, or cutting corners to close deals quickly, these actions send the wrong message about the quality of service we provide.
The reality is that a successful real estate business doesn’t happen by chance.
It’s the result of consistent effort, hard work, and a focus on providing exceptional representation, even when the market is uncertain or challenging.
When things are going well, it’s easy to get comfortable. Complacency can creep in, and agents may start to forget the fundamentals that made them successful in the first place.
But markets rise and fall. And when the inevitable downturns come, those who haven’t kept up their standards or value proposition will feel the impact.
The top 13% of agents know that the market will always shift. They don’t bury their heads in the sand when things change.
Instead, they stay alert, adapt, and look for opportunities to pivot.
So, how can agents avoid devaluing their work? How can we continue to uphold the high standards our clients deserve?
In this episode, we’re joined by Susan Nicolson, Commissioner of the Arizona Department of Real Estate.
She shares insights on the habits that top-performing agents maintain, how to stay adaptable during challenging times, and the work she’s doing to keep the real estate industry strong and credible.
Or you can listen to the show on Apple Podcasts or Spotify.
If you’re enjoying the show, subscribe on YouTube and binge the videos.
We want you to thrive, so you’re still in this industry 5 years from now, helping people with the biggest transactions of their lives.
We create every video to help you level up your mindset and skills, so you can join the Top 13% of agents.
Here’s to thriving!
Lance